​ORGANIC START - "The Other Cereals Just Don't Like Us"

​As an organic health food company, National Health Foods encountered some difficulties breaking into major grocery chains with their range of healthy breakfast foods.

As part of a total branding solution for NHF, we created the ORGANIC START brand for them, designed more contemporary packaging and made organic foods more appealing to the masses. With resistance to place the cereal in the breakfast aisle (as opposed to the health food section) from the grocery chains, we decided to turn a perceived exposure weakness into a strength.

​

​ORGANIC BABY - Scare Bear